A few weeks ago Joe at Niner Empire store was contacted by eBay in regards to doing a commercial showcasing his personal sports memorabilia collection. After a Skype interview from producers at eBay, he was chosen to do a commercial shoot. Joe and his family had no idea what type of production was about to be taken place.

After scouting his house in San Francisco and the Niner Empire store, located at 1163 Chess Drive Suite J in Foster City, he was only given a few days to get his collections together and anxiously waited to represent Niner Empire to a global audience.

Day Of The Shoot

The commercial shoot was 12 hours including half at the 49er gear shop and the other half at home in San Francisco. Parts of the streets were blocked off and the video crew of 20 plus people (producers, directors, camera crew, audio crew, set up crew etc… ) were set up as Joe and his family strolled the streets of the Mission area.

During the day of the shoot shop was set up first in Foster City where he was able to show off his proud collection of San Francisco 49ers, San Francisco Giants, and Golden State Warriors items along with some other featured items. His biggest and greatest piece was the locker from Candlestick Park given to him by 4X Super Bowl Champion Jesse Sapolu. The  scheduled magnet, billboard, and pics the 49ers highlighted him and his son Isaac in 2011 was also his proudest piece.

Also added to his collection were the shirts, towels, and banners presented to him from over 100 plus Niner Empire chapters from around the globe in which he calls the NINER EMPIRE rafters. Super Bowl replica trophies and autographs from past and present 49ers on big wooden letters that spell out NINER EMPIRE also were represented. Joe has been a season ticket holder for 20 plus years and has his last tickets from Candlestick Park potraying the 10 greatest moments of all time signed by each player.

It was a great experience and will always be remembered for his two little ones as they ran into his daddy’s arms in the beginning of the video. Ebay has over 35000 views in one week and hopefully that will bring some more recognition to the greatest fan base of all time. NINER EMPIRE…#REALDEAL #PUTINWORK #NOLEECHING #24/7/365 #NINEREMPIRE